Magic Of Thinking Big

A narrative walkthrough of the book’s core ideas.

David J. Schwartz

20 min read
46s intro

Brief summary

True success is determined not by circumstance, but by the size of your belief. This book explains how an "I-can-do-it" attitude generates the mental power to find a way forward, even when others see none.

Who it's for

This is for anyone who feels their ambition is held back by self-doubt, fear, or a habit of thinking small.

Magic Of Thinking Big

Audio & text in the Readsome app

Believe You Can Succeed and You Will

Success is more than material wealth; it's the freedom from fear, the winning of admiration, and the satisfaction of living a full life. The bridge between wishing for success and achieving it is built on genuine belief. This "I-can-do-it" attitude generates the mental power, skill, and energy required to find a way forward. When you truly believe you can succeed, your mind develops the specific plans and methods to make it happen. Confidence grows through deliberate action, transforming your self-image and expanding your capacity to lead.

Consider a young woman who, despite having little capital and no experience, decided to establish a mobile home sales agency. Advisors deemed it impossible due to heavy competition and high investment. However, she focused on the expanding industry and her ability to out-merchandise competitors. Her unwavering belief won the trust of investors and persuaded a manufacturer to provide inventory with no money down. Within a year, she was grossing millions. Her belief triggered her mind to figure out the "how-to" that others said didn't exist. Similarly, when a state highway department sought designs for multi-million dollar bridges, sixteen small engineering firms walked away, believing the project was too large. Only one firm of three engineers believed they could handle it, submitted a proposal, and won the contract.

Your mind functions like a thought factory with two foremen: Mr. Triumph, who produces reasons for success, and Mr. Defeat, who specializes in failure. Both are intensely obedient. If you tell yourself a task is too hard, Mr. Defeat provides reasons to quit. If you believe you can handle it, Mr. Triumph shows you why you're the right person for the job. To succeed, you must fire Mr. Defeat and give all your mental assignments to Mr. Triumph.

Your level of achievement is regulated by a mental thermostat. Believing you are unimportant leads to small actions and rewards. A tool-and-die worker, stuck in mediocrity, realized he wasn't less intelligent than his successful friends; he simply lacked the belief that he was worth more. By adjusting his "thermostat" and demanding a salary matching his true value, he transformed his career. The size of your success is determined by the size of your belief. You can train yourself to think big by observing how those who believe in themselves move forward, while doubters stay stuck. By consciously substituting success thinking for failure thinking, you condition your mind to create the very plans that lead to victory.

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About the author

David J. Schwartz

David J. Schwartz was an American motivational writer, professor, and leadership consultant renowned for his expertise in personal success and positive thinking. A professor of marketing at Georgia State University, he also founded Creative Educational Services, a consulting firm specializing in leadership development and life strategy. Schwartz's teachings, grounded in his academic and consulting experience, have influenced generations of readers and leaders by promoting belief in one's own potential as the key to achieving success.

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