Pro Truth

A Practical Plan for Putting Truth Back Into Politics

Gleb Tsipursky, Tim Ward

12 min read
1m 2s intro

Brief summary

Pro Truth argues that democracy weakens when citizens accept emotionally satisfying falsehoods over verified facts. It explains how deception spreads and proposes a behavioral response to make honesty a public norm.

Who it's for

This book is for citizens concerned about political dishonesty who want practical tools to identify misinformation and encourage accountability.

Pro Truth

Audio & text in the Readsome app

Why Truth Needs Protection

Public life becomes dangerous when facts lose their place and emotions decide what people accept as real. That shift became especially visible during events like the 2016 US election and the Brexit campaign, when repeated falsehoods often had more influence than verified evidence. Once lying becomes an effective political strategy, democracy starts rewarding manipulation instead of accountability.

A society cannot stay free for long if leaders are not expected to tell the truth. Without that expectation, officials can hide corruption, serve private interests, misuse public money, and weaken the institutions meant to restrain them. When citizens no longer agree that facts matter, it becomes much easier for power to go unchecked.

Tsipursky treats this threat as more than a political disagreement. Having grown up in the Soviet Union, he saw what happens when a government shapes reality through propaganda and intimidation. That experience gives urgency to his warning that dishonesty in public life is not a minor flaw but an early sign of deeper democratic decay.

Protecting truth requires more than outrage. People need to understand how deception works, why the human mind is vulnerable to it, and what practical habits can reduce its power. The response he proposes is organized, behavioral, and civic: build public norms that reward honesty and make deception more costly.

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About the author

Gleb Tsipursky

Dr. Gleb Tsipursky is a behavioral scientist and the CEO of the future-of-work consultancy Disaster Avoidance Experts, where he helps organizations improve collaboration and innovation in hybrid environments. His expertise focuses on cognitive bias, risk management, and decision-making, drawing from over 20 years of consulting for Fortune 500 companies and his previous academic career as a professor at Ohio State University. Tsipursky is a best-selling author whose thought leadership has been featured in over 650 articles in publications such as *Harvard Business Review* and *Fortune*.

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