Number Go Up

Inside Crypto's Wild Rise and Staggering Fall

Zeke Faux

13 min read
1m 2s intro

Brief summary

Number Go Up argues that the cryptocurrency boom was driven less by technological innovation and more by speculation, opaque financial structures, and social frenzy. It reveals how weak controls, risky lending, and key figures like Sam Bankman-Fried led to the industry's dramatic 2022 collapse.

Who it's for

This book is for anyone who wants a clear, skeptical explanation of how the crypto market actually worked, from Bitcoin's design to its eventual crash.

Number Go Up

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How the Crypto Boom Took Off

By early 2022, cryptocurrency had swollen into a market worth about $2 trillion, and for a while it seemed unstoppable. Prices kept climbing, new coins appeared every day, and people who had bought early looked like geniuses. The mood was not driven by widespread practical use in everyday life. It was driven by the belief that someone else would soon pay more.

Pandemic boredom helped pour fuel on the fire. People stuck at home had time, spare cash, and constant access to social media, where stories of overnight wealth spread faster than sober warnings. Even joke coins like Dogecoin attracted serious money. Friends, celebrities, professional investors, and total beginners all joined the rush, afraid of missing the next leap upward.

This culture had a simple creed: number go up. Traders talked about revolution and freedom, but the main attraction was the chance to get rich quickly. Crypto conferences felt less like technical gatherings and more like revivals, with cheering crowds, slogans on T-shirts, and speakers promising that digital coins would replace banks, fix inflation, and liberate humanity. Skepticism was treated as proof that critics simply did not get it.

Behind the excitement stood an uncomfortable truth. Much of the market depended on assets with little clear real-world use and prices detached from any measurable cash flow. The boom created real fortunes, but it also created a giant gambling system that rewarded timing, hype, and luck. When confidence began to crack in 2022, the losses were sudden and enormous, and many of the heroes of the boom turned out to be reckless, dishonest, or both.

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About the author

Zeke Faux

Zeke Faux is an investigative reporter for Bloomberg News and *Bloomberg Businessweek* who has spent over a decade focused on financial journalism. His work often involves exposing fraud and has earned him several prestigious accolades, including the Gerald Loeb Award and the American Bar Association's Silver Gavel Award. Faux is recognized for his in-depth reporting and ability to unravel complex financial stories, contributing significantly to the field of investigative business journalism.

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